Brands are now looking forward to innovative fronts to leverage the benefits of all the channels. The value of traditional outdoor marketing has not lost its charm as it is still the best medium for creating awareness and visibility of the brands. With the coming up of digital media, the
We are bombarded by content everyday, across all social media platforms. The ads have increased to a point when people choose to rather pay for not watching ads. What that does not equal to the crash and burn of content business, it does put a few things in perspective about
Why does the brand need to speak? It can be for a multitude of reasons, foremost being the need to relate to the consumers. Today, the consumers do not want to inquire about the product or service, as most of the products today are easily replicable in terms of design
Following Hotstar’s footsteps CupShup Co-founder Sidharth Singh is certain that Viacom18 would like to repeat the success story that Disney+ Hotstar has scripted in recent times. Even before the acquisition by Disney, Singh said, Hotstar won the IPL rights and the cricket-crazed subscribers thronged the OTT for daily viewing.
Whoever said ‘specialisation’ is for insects’ definitely did not belong to the ad-land. While we are busy fine tuning the deliverables with the brief, the target audience with the ongoing trend, we forget RWA solves the primary two which converts the idea into commerce. Direct communication with relevant TG. Rest
When advertising was still breaking in the scene it was a lot easier to offer and for customers to receive. But the fairy tale came to a halt with the advent of the internet, the customer has more options to choose from than the brands have the capacity to employ.
Sidharth Singh, co-founder of marketing agency CupShup said India’s OTT market is still nascent. The audience would like to watch the scene unfold and market to consolidate before handing out their hard-earned money to the leader, he said. Further, during the lockdown, audiences may have subscribed to platforms given
I hate you, I love you. I hate that I love you. Garret Charles Nash, popularly known as Gnash, shot to popularity 5 years back with the famous song. Around the same time, Netflix tweeted, “Love is sharing a password”. Times were good. Share password, Netflix and Chill, get more